AI EQUITY RESEARCH July 02, 2026 Booking Holdings Inc. Common St BKNG Consumer Cyclical Rating Sell Price $182.64 Target 0.0 Pitroski Score 6 Market Cap $173.96B P/E (Fwd) 32.2x P/B Ratio -31.19x ROE -112.6% Div. Yield 0.72% 52W Range $153.74